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Start Over Author "Rodríguez-Llorente, Carolina" Topic higher education
2 results on '"Rodríguez-Llorente, Carolina"'

1. Book review: Educational Research

Author

Rodríguez-Llorente, Carolina

Subjects
Método de investigación, Research methodology, Investigación cualitativa, Investigación educativa, Qualitative research, Enseñanza superior, Higher education, Educational research
Abstract

Reseña del libro: JORRÍN-ABELLÁN, Iván M., FONTANA ABAD, Mónica. Investigar en educación. Bartolomé Rubia-Avi (coord.). Madrid: Síntesis, 2021. 302 p. ISBN: 978-84-1357-072-3 [Resumen] La investigación en educación está influenciada por la naturaleza social de los fenómenos que aborda. En consecuencia, el como la persona investigadora percibe e interpreta el contexto que le rodea influye en las decisiones que toma sobre la metodología de estudio. Partiendo de esta premisa, los autores del libro presentan una secuencia actualizada de pasos sobre los que se debe reflexionar durante el planteamiento y diseño de una investigación. Dirigido principalmente a investigadoras e investigadores noveles, este manual constituye una valiosa guía para favorecer la elaboración de estudios con una base sólida y bien informada. Mediante la conjunción de teoría y práctica, el lector encontrará aquí un gran apoyo para llevar a cabo estudios cualitativos, cuantitativos y mixtos de calidad. [Abstract] Educational research is highly influenced by the social nature of the phenomena it addresses. Consequently, how the researcher perceives and interprets the surrounding context influences the decision he or she makes about the study methodology. Based on this premise, the authors of the book present an updated sequence of steps that should be considered during the planning and design of a research project. This handbook, which is primarily aimed at novice researchers, constitutes an invaluable guide to assist in the preparation of solidly based and well-informed studies. Through the combination of theory and practice, the reader will find here great support to carry out qualitative, quantitative, and mixed quality studies.

Published
2022

2. Activity of universities in social networks. Correlations of rankings, students, followers and interactions.

Author

Pérez-Bonaventura, Marc and Rodríguez-Llorente, Carolina

Subjects
*SOCIAL networks, *SOCIAL media in education, *SOCIAL media in marketing, *COLLEGE choice, *DIGITAL communications, *ONLINE social networks, *MARKETING education, *MICROBLOGS, *MARKETING, *HIGHER education, *NUMBER theory
Abstract

The Internet and social networks are widely used by students. For higher education, which operates in a highly competitive environment, marketing is a fundamental tool for universities to distinguish themselves and attract new students. Social networks are one of the best options for influencing university choice. The objective of this study is to analyze the relationship between some indicators related to universities and their use of and results on social networks. We carried out quantitative correlational research to study the number of students and ranking position as university indicators as well as the number of followers, posts, and interactions (likes, comments, and shares) weekly and per post on Facebook, Instagram, Twitter, and YouTube. Data were collected from 83 Spanish universities over 14 weeks in 2021. Correlation analysis showed that the number of students is closely related to the number of followers and interactions, although to varying degrees. The position of a university in the rankings exhibited a particularly significant correlation with their number of followers on almost all the networks. In addition, the higher the university in the ranking, the higher the number of interactions per post that it obtained on Facebook and Twitter. It was also found that universities with more followers had more interactions (likes, comments, and shares) with their posts. Finally, the number of posts was found to be positively related to the interactions per week but not to the interactions per post. This study has identified some significant relationships between the characteristics of all Spanish universities and their performance on four social networks, which may help universities become better at acting and communicating on them. [ABSTRACT FROM AUTHOR]

Published
2023
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