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1. The Analysis of the Trend of Foreign Students Coming to Taiwan for Higher Education and the Marketing Strategy.

Author

Hsiao Ching-Mei and Wang Su-Man

Subjects
*FOREIGN students, *FORECASTING, *HIGHER education, *MARKETING strategy, *EXECUTIVE advisory bodies
Abstract

This paper applies grey forecast model to predict the number of foreign students coming from Asia, America, Europe, Oceania and other regions to Taiwan for higher education in the future. It also uses a viewpoint of service marketing to analyze the students' development in the future. The research outcomes can provide references of planning international alternating of higher education to higher education organizations and executive bodies. [ABSTRACT FROM AUTHOR]

Published
2009