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Sustainable tourism is a multi-stakeholder issue, whose aim is to stimulate the balanced exploitation of natural resources at the local level and to limit the social and environmental impacts. The businesses operating in the tourism sector mainly consist of SMEs. Their impact, although less significant if considered individually, are significant at the local level, particularly considering the cumulative effects produced by tourism businesses in a specific area and the role such businesses can play in influencing the behavior of tourists/guests. Focusing on the positive impacts and limiting the negative effects at social and environmental levels, represent the key to sustainable tourism for businesses.