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Due to social isolation and the inability to go outside during the COVID-19 pandemic, social media is vital. Social media influencers on YouTube are popular for brand promotion. However, more research is needed to understand the effectiveness of social media influencer marketing and message appeal campaigns. This study uses 800 YouTube videos observed directly to determine social media influencer marketing’s performance via customer engagement. According to the study, informational and emotional message appeals affect Instagram customer engagement differently, while sponsorship and expertise moderate the effect. In customer involvement, informational message appeals work better than emotional ones. Sponsorship disclosures improve client engagement in informational videos. In addition, informational message appeals attract customers better than emotional appeals when knowledge is high. The study shows that message appeals, sponsorship, and expertise can engage customers.

The development of public housing infrastructure can encourage the opening of isolated areas, reduce production costs, create new centers of economic activity, expand employment opportunities, increase consumer purchasing power, and trigger economic growth at regional and national levels. This study investigates the effect of public housing on economic growth in Indonesia. The control variables included telecommunications, electricity, and education. The research method used was multiple linear regression with a panel data approach in 34 provinces of Indonesia from 2011 to 2019. The results show that telecommunications and education have a positive and significant impact on economic growth in Indonesia. Meanwhile, housing and electricity have no significant effect on economic growth in Indonesia. These results imply a need to evaluate the benefits of public housing development. Telecommunication infrastructure development must be evenly distributed so people can access the internet to support economic activities. In addition, the government must formulate effective policies so that the people of Indonesia can access education equally. JEL: H41, H44, H53, H54 ABSTRAK Infrastruktur perumahan yang layak akan meningkatkan kualitas hidup masyarakat, sehingga meningkatkan produktivitas serta akan mendorong pertumbuhan ekonomi daerah dan nasional. Studi ini mengindentifikasi pengaruh perumahan rakyat terhadap pertumbuhan ekonomi di Indonesia. Penelitian ini menggunakan variabel kontrol telekomunikasi, listrik, dan pendidikan. Metode penelitian yang digunakan adalah regresi linier berganda dengan pendekatan data panel pada 34 provinsi di Indonesia periode 2011-2019. Hasil penelitian menunjukkan bahwa telekomunikasi dan pendidikan berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi di Indonesia. Sementara itu, perumahan rakyat dan listrik tidak mempengaruhi pertumbuhan ekonomi di Indonesia. Implikasi dari hasil tersebut adalah perlunya evaluasi penerima pembangunan perumahan rakyat, serta pembangunan infrastruktur telekomunikasi harus merata agar masyarakat dapat mengakses internet untuk mendukung kegiatan ekonominya. Selain itu, pemerintah harus melakukan upaya untuk membuat pendidikan dapat diakses oleh semua orang. Kata Kunci : Pertumbuhan Ekonomi, Infrastruktur Publik, Pendidikan

More offenses are committed in society as the crime rate rises, which is a sign that the safety of society is deteriorating. The purpose of this research is to examine how the Gini ratio, per capita income, unemployment, poverty, and population density affect the number of crimes committed in Indonesia between 2012 and 2020 in 34 Indonesian provinces, this research used secondary data from the years 2012 until 2020. Multiple linear regression using a panel data approach is the study methodology. The study's findings demonstrate that the fixed effect approach is the most effective. Unemployment had a positive and significant impact on the amount of crimes, according to partial testing, while overcrowding and internet access had a negative and significant impact. In Indonesia between 2012 and 2020, the Gini ratio, per capita income, and poverty did not affect crime, according to partial testing, which also found that unemployment had a positive and significant impact on the number of crimes. Overcrowding and internet access also had a negative and significant impact on the number of crimes. According to this study, it is hoped that the government will establish learning facilities that put an emphasis on developing skills, offer counseling regarding family planning initiatives, and create a fair digital infrastructure to raise the standard of internet access.