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Your search keyword '"Golden LL"' showing total 2 results
Start Over Author "Golden LL" Topic health education
2 results on '"Golden LL"'

1. AIDS prevention: myths, misinformation and health policy perceptions.

Author

Golden LL and Anderson WT

Subjects
Acquired Immunodeficiency Syndrome psychology, Acquired Immunodeficiency Syndrome transmission, Female, Health Education standards, Humans, Information Theory, Interviews as Topic, Male, Public Opinion, Regression Analysis, Socioeconomic Factors, Southwestern United States, Acquired Immunodeficiency Syndrome prevention & control, Health Education statistics & numerical data, Health Knowledge, Attitudes, Practice, Health Policy
Abstract

This research assesses the degree and type of prevailing misinformation about AIDS transmission, as well as the relationship between misinformation, prior information exposure, and perceptions of health policy issues related to AIDS. It also identifies pockets of misinformation to provide a basis for targeting health policy and AIDS education campaigns.

Published
1992
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2. Information acquisition and behavioral change: a social marketing application.

Author

Golden LL and Johnson K

Subjects
Attitude to Health, Data Collection, Demography, Ethnicity, Female, Humans, Male, United States, Acquired Immunodeficiency Syndrome prevention & control, Health Behavior, Health Education statistics & numerical data, Health Knowledge, Attitudes, Practice, Marketing of Health Services
Abstract

Previous literature provides insight into the importance of beliefs and other intrapersonal variables for health-related information acquisition and behavioral change. The results of an empirical investigation evidence the unique strength of the role of core health beliefs for each of the multi-level measures. Directions for the development of effective marketing strategy are discussed.

Published
1991
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