1. Prioritizing the causes and correctors of smoking towards the solution of tobacco free future using Enhanced Analytic Hierarchy Process.
- Author
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Halim, Tisya Farida Abdul, Sapiri, Hasimah, and Abidin, Norhaslinda Zainal
- Subjects
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SMOKING prevention , *SMOKING , *HEALTH , *ANALYTIC hierarchy process , *PUBLIC health , *ANTI-smoking campaigns , *MANAGEMENT - Abstract
This paper presents a method for prioritizing the causes and correctors of smoking habits in Malaysia. In order to identify the driving forces that causes (initiation factors) smoking habits and its correctors (anti-smoking strategies), a method called Enhanced Analytic Hierarchy Process (EAHP) is employed. The EAHP has advantages over normal Analytic Hierarchy Process (AHP) based on its capability to eliminate inconsistency (consistency ratio > 0.1) in evaluating expert's judgment. Based on the Theory of Triadic Influence, the identified initiation factors were personal beliefs and values, personal psychological, family influence, psychosocial influence, culture and legislative. There are five anti-smoking strategies that have been implemented in Malaysia, namely packaging and labelling, pricing and taxation, advertising, smoke-free legislation and education and support. Findings from the study shows that psychosocial influence was considered as the initiation factor of smoking among Malaysian adults, and mass media campaign was the most effective anti-smoking strategies to reduce smoking prevalence. The implementation of an effective anti-smoking strategies should be considered towards the endgame of tobacco by the year 2040 as outlined by the government. The findings in turn can provide insights and guidelines for researchers as well as policy makers to assess the effectiveness of anti-smoking strategies towards a better policy planning decisions in the future. [ABSTRACT FROM AUTHOR]
- Published
- 2017
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