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The necessity to follow current trends of sustainable development involves more and more participants in the process. Trade companies are an important link in this system of relations. Thus the issues of identifying the key lines of financing green projects in the system of trade enterprise functioning are of great significance. The article shows market mechanisms that ensure implementation of ESG-transformation process in trade. Introduction of green economy principles requires active involvement of all participants of the system in case their economic interests are coordinated. The author characterized the role of trade intermediaries in the system of ESGtransformation. The need to encourage ecologic policy availability in the company was substantiated, as well as publication of non-finance accounting. The problem of shaping closed-cycle economy is still acute, which is connected with realization of priorities of sustainable development and smoothing green-washing schemes. The article formulated priorities of financing green projects in trade and demonstrated trends of developing the most important components, including introduction of new business-strategy aiming at implementation of ESGprinciples. At the same time the author underlines the necessity to form responsible consumption through intensification of advert campaigns and educational projects, including the sphere of trade enterprise work.

Various approaches to the implementation of the concept of extended producer responsibility in the European Union are considered, and the features of the introduction and use of the closed-cycle economy in European countries are determined. Some examples of the impact of waste legislation on the production cycle of a product in the European Union are considered, as well as the main obstacles that manufacturers had to face when trying to introduce the extended producer responsibility concept in its current form into production. The key problems of using and implementing the concept under consideration in the economy are highlighted. The interrelation of ESG factors as guidelines for strategic development with the need for the development of mechanisms of extended producer responsibility is shown. The prospects for the development of extended producer responsibility in Russian production are also outlined.