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The essential and bestselling guide to typography from beloved design educator Ellen Lupton—revised and expanded to include new and additional voices, examples, and principles, and a wider array of typefaces.'Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics.'—I Love Typography The bestselling Thinking with Type in a revised and expanded third edition: This is the definitive guide to using typography in visual communication. Covering the essentials of typography, this book explores everything from typefaces and type families to kerning and tracking to grids and layout principles.Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. Historical and contemporary examples of graphic design show how to learn the rules and how to break them. Critical essays, eye-opening diagrams, helpful exercises, and dozens of examples and illustrations show readers how to be inventive within systems that inform and communicate.Featuring 32 pages of new content, the third edition is revised and refined from cover to cover:More fonts: old fonts, new fonts, weird fonts, libre fonts, Google fonts, Adobe fonts, fonts from independent foundries, and fonts and lettering by women and BIPOC designersIntroductions to diverse writing systems, contributed by expert typographers from around the worldDemonstrations of basic design principles, such as vi­sual balance, Gestalt grouping, and responsive layoutCurrent approaches to typeface design, includingVariable fonts and optical sizesTips for readability, legibility, and accessibilityStunning reproductions from the Letterform ArchiveThinking with Type is the typography book for everyone: designers, writers, editors, students, anyone who works with words on page or screen, and enthusiasts of type and lettering. Readers will also love Ellen Lupton's book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.

Gute Typografie macht Arbeit, und damit eine ansprechende Schriftgestaltung gelingt, benötigt man fundiertes Wissen. Dieses Lern- und Nachschlagewerk enthält alles, was Sie über Typografie wissen müssen. Schriftwahl, Schriftkombination, die Anordnung von Text auf der Seite, die Mikrotypografie... Ein besonderes Plus ist das Kapitel zur Typografie im Web, auf Tablets und Smartphones. Mit den nötigen Einstellungen in Adobe InDesign, einem Infoteil (DIN-Normen, Formate, Zeichensätze...) und hochwertigen Typobeispielen aus allen Bereichen der Gestaltung. Lassen Sie sich begeistern!Aus dem Inhalt:Das Schriftzeichen: Zeichensatz, Aufbau von Schriftzeichen, Proportional- vs. Monospace-Schriften, Ziffernvarianten, Ligaturen, Zeichenabstände, SchriftgrößeZeilen: Zeilenlänge, Zeilenabstand; Absatz: Absatzanfänge, Initiale, AbsatzproblemeAnforderungen an eine SchriftDer LesevorgangSchriftgeschichte und SchriftklassifikationSchriftwahl und SchriftmischungLayout und Gesamtkomposition: Formatwahl, Satzspiegel, Grundlinienraster, Seitenzahlen, Kolumnentitel, Marginalie, Fußzeile, Überschriften, Infokästen, ZitateText und Bild, Tabellen und FormulareTypografie im Webdesign und bei E-Books: Grundlagen CSS, WebfontsText- und Lesearten, TexthierarchienDetailtypografieTechnik: Font-Formate, Schriftlizenzen, Schriftverwaltung

An innovative examination of typography as a medium of communication rather than part of print or digital media.Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of “print media” or “digital media” but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium.After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms.Brideau discusses a range of topics—from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms—and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.

The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng's text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

This book addresses the paucity of published research specifically dealing with knowledge of text typeface design processes. Dr Michael Harkins uses a Grounded Theory Methodology to render a tripartite theory resulting in explanation and description of the processes of text typeface design based upon the evidence of subject specific expert knowledge from world-leading practitioners, including Matthew Carter, Robin Nicholas, Erik Spiekermann, and Gerard Unger. The book will be of interest to scholars working in design research, design epistemology, design process, typography, type design, information design and graphic design.

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more.Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

Designer, author, educator Timothy Samara is a world authority on type and graphic design. His 2004 Rockport book, Typography Workbook has become an essential reference text for design classrooms and industry professionals. Now, in Letter Forms: The Design of Type, Past to Future he takes readers even deeper, expertly guiding them through the aesthetics as well as the technical considerations of his subject. He begins with an overview spanning the invention of movable type to today's digital typography, and ends with a showcase of contemporary fonts. Samara's true focus in this book is conveying the essentials of type design to practitioners, and thoughtfully and thoroughly explaining and illustrating the development of form and style. He walks you through letter form anatomy, stroke formation and rhythm, tool methodologies, structure and proportion, tool methodologies, and tons more. This all makes for one excellent, timely reference work that designers can return to in designing logos, wordmarks, signage, titling accents, and all of their graphic design work.

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Les ateliers du lettering, c'est... 5 ateliers très visuels pour s'initier, crayon en main, à l'art de dessiner les lettres - introduction au brush lettering et au script lettering; initiation au détournement et à la décoration de lettres issues d'alphabets typographiques,- règles de composition et procédés de vectorisation 30 exercices de difficulté progressive 16 études de travaux pour comprendre ce qui fait un bon lettrage 52 contributions inspirantes de pointures internationales (Tyrsa, Luca Barcellona, Tony Di Spigna, Ken Barber, Martina Flor...) 160 pages qui s'adressent aussi bien aux grands débutants qu'aux graphistes professionnels 1 auteur passionné de lettering depuis une dizaine d'années, qui anime toute une communauté autour de cette discipline 26 lettres comme nouveau terrain de jeu 1 hashtag #atelierslettering pour échanger avec d'autres lettreurs et poster ses créations Attention : La version ePub de ce livre numérique est en fixed-layout. Pour des conditions de lecture optimales, veillez à ce que votre tablette ou ordinateur supporte ce type de format.

Design School: Type is an in-depth guide to the rules and practices of typography, you'll learn the essential skills of the professional typographer in the detail. Searching for a way to increase your skills as a typographer? This instructive guide, specially designed for students, recent graduates, and self-taught designers is a comprehensive introduction to typography. These guided lessons offer in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section is interspersed with tests designed to help you retain the information they've covered, and a selection of relevant support files in popular design software formats so you can test yourself with provided demos. This guide to the rules and practices of typography avoids the temptation to stray into other areas of design technique, preferring to cover the essential skills of the professional typographer in the detail required to arm students and graduates with the knowledge needed for a successful start to their chosen career.

'Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics.'—I Love TypographyThe best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.This revised edition includes forty-eight pages of new content with the latest information on:• style sheets for print and the web• the use of ornaments and captions• lining and non-lining numerals• the use of small caps and enlarged capitals• mixing typefaces• font formats and font licensingPlus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations.Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively.Fans of Thinking with Type will love Ellen Lupton's new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today.In these pages, you'll find:—Thousands of illustrated examples of contemporary usage in design—Historical developments from Greek lapidary letters to the movie Helvetica—Landmark designs turning single letters into typefaces—Definitions of essential type-specific language, terms, ideas, principles, and processes—Ways technology has influenced and advanced type—The future of type on the web, mobile devices, tablets, and beyondIn short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present'golden age'of typography.

This book is a guide to the use of type in design for print and screen. It provides a creative, informative, and practical introduction for those studying all pathways of graphic design. The authors discuss who uses type, where and when type is employed, audience and appropriateness of type, and communication. The book includes basic information about type and its terminology, using typefaces, designing and communicating with type, color and movement, experimentation with type, and production issues. Throughout, examples are drawn from design for both print and screen. How to Use Type includes illustrated activities and case studies linked to key issues discussed in the text. This book offers an invaluable overview of an essential aspect of visual communication.

Using a combination of explanatory text, step-by-step photographs, and classic and contemporary examples, this unique survey brings together over 130 processes involved in creating lettering and applying it to surfaces. Included are hand-drawn lettering techniques (from sign writing to tattooing); dimensional lettering (hand engraving to laser cutting); typesetting (from letterpress to lettering in food); printing (Letraset to printing on bank notes); lettering on textiles (embroidery to flag-making); and illuminated type (neon signage to holography). Any designer wishing either to create lettering themselves or to commission work from external sources can use the book to look up the technical needs and processes for a particular task, so instantly expanding their repertoire of typographic media.

The Typography Workbook provides an at-a-glance reference book for designers on all aspects of type.The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily.Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by.

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.

Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.'This edition is available with both black and silver covers.

Basics Typography 02: Using Type is a wide ranging and practical guide to typography.The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises.Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.

From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType, font management utilities, font web sites, and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues, including scaling logos.'I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again.'-- Allan Haley, Director of Words and Letters, Monotype Imaging'Type Rules is a must-have book for students and professionals alike. I highly recommend it.'-- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.New in paperback, this book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

Includes index.