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Today’s campaigns to protect the Great Barrier Reef (GBR) have parallels with historical campaigns. With hindsight, we can more clearly see the way environmental discourses are socially constructed as well as their outcomes. This is potentially insightful for contemporary environmentalists. Beginning in 1967, the Save the Reef campaign had a thoughtful media strategy and sought to socially construct the GBR as a precious ecosystem that was at risk from exploitation. Histories of this campaign remember environmentalists as a weak, David-like contender in a fight against the powerful Goliath of the Queensland government and extractive industries. Using the historical archives as our primary data source, however, reveals that these memories are overstated and that environmentalists actually enjoyed widespread support. Moreover, we see that the GBR has no explicit ‘opponents’; even those who sought to exploit it came from a position of pragmatic conservationism, believing exploitation and conservation could c...

A great deal of scholarship has sought to explain the complexities and problems of Australia’s pearl-shell, beche-de-mer and trochus fisheries. Despite historically existing as distinct maritime enterprises, often with different bases, grounds and leaders, in histories of the Great Barrier Reef they are collated together and discussed as salient examples of settler Australia’s misuse of the Reef. Often overlooked, however, are the ways the fisheries were promoted to foster a perception of the Reef as a place of abundance. This chapter considers how known histories of resource issues became marginalised within the romanticisation of the Reef’s economic wealth. It does so by briefly addressing the pioneering period when ideas and rumours of the fisheries’ potential to generate wealth drew government interest and regulation. It then considers a turbulent period wherein government concern for the fisheries resulted in three inquiries between 1890 and 1920. Finally, it examines the period from World War I to the 1940s, when the idea of ‘abundance’ became particularly resilient, as writers recast the fisheries’ histories and praised them as concrete examples of the Reef’s potential abundance. By the 1950s, however, optimism about the future of the fishery had been sapped, and tourism replaced it as the Reef’s primary economic activity. Nonetheless, this chapter shows that optimism remained despite legacies of resource depletion, labour issues and market difficulties. It argues that belief in the fisheries’ abundance, expressed by fishermen, scientists, politicians and travel writers, embodied a confidence which was informed by a desire to ascribe a form of tangible value to the Reef.