Search

In this work, we focus on the idea of identity strictly linked to the idea of citizenship. It is the subject of a profound revision and an innovative proposal. Due to globalisation, global citizenship and global identity are currently the object of an attempt at a profound re-elaboration in light of the new contemporary scenarios globalisation has generated. This study provides a reading of and an important step toward cosmopolitan sociology as a paradigm, methodology, and working style, although it still implies the fight against zombie concepts – 'culture' and 'identity', according to Beck – replaced, for instance, by memetics and evolutionary contingency. We propose the critical concept of European citizenship, open to the idea of a European political and cultural space, where we seek to identify, at least roughly, the object, the spatial continuum, and the subjective profiles of an evolving identity, the European identity, until an elaborate attempt at innovation. Our starting point is the growing awareness that the ideas of world citizenship and European citizenship constitute the most desirable solution. It is not free from problematic elements, which, from our point of view, belong to three sets of issues that we have identified as the focus of this research. [ABSTRACT FROM AUTHOR]

This paper develops and summarizes a six year (1993–1999) theoretical research into the communication strategies of the globalized individual. These strategies are described through a macro‐micro linked approach. This approach takes root in the socio‐cultural changes of the European scenario from the end of the 19th Century (decline and fall of the Empires) up until present day (the age of globalization). The macro interpretation key of the history of European identity emerges from a three‐step evolution beginning with propaganda, passing through persuasion and then approaching facilitation as macro communication style and strategy whose target is the globalized and multimedia individual. But how does this globalized and multimedia individual perceive and construct his/her meaning from the overwhelming amount of information (which is essentially noise for him/her)? My answer is that the age of facilitation (in which it is very easy to find information but hard to find some that is meaningful) can be strategically useful for those individuals whose approach to sensemaking takes root in four crucial features: constructivism, hedonism, relativism and pragmatism, all of which compose the CHRP pattern for sensemaking. CHRP states that each individual constructs and reconstructs his/her sense and meaning from the media world according to the self‐referential codes of his/her evolutionary conscience. [ABSTRACT FROM PUBLISHER]