According to Amnesty International (AI), approximately 370 girls and women have been murdered in Chihuahua's border city of Juárez (see Amnesty International's report titled "Intolerable Killings" 2003), earning Mexico the reputation of its largest human rights crisis in recent years (Cabrera 2004). Many women's organizations, human rights groups, and authorities have categorized the murders; those displaying patterns of extreme sexual violence characterized by brutality have been placed in one category separate from other murders that are violent but do not fit within the recognizable pattern. Despite such a separation, the violence against women in Juárez, measured by both murders and domestic violence, is part of a larger context of gender inequality that lies in the backdrop of economic restructuring. Since 1993 when the murders began, enraged women activists have pressured local authorities and Chihuahua state for answers, only to find a pattern of faulty investigations and patronizing backlash, as the growing number of murders continued. Seeking redress and gaining no answers from local, state, and federal authorities, women activists gained help from the international community, such as AI, bringing more attention to the murders as well as the nature of domestic violence in Juárez. This paper examines the transnational social movement (TSM) about violence against women in Juárez from the perspective of Juárez' rape crisis center Casa Amiga and it's president Esther Chávez Cano, a well-known feminist within her community and human rights circles. Exploring the ways in which this movement has unfolded as well as the strategies employed at home and within transnational networks, this paper attempts to contribute to the need for TSM literature that addresses these movements from a gender perspective. I argue that while the rights framework articulated by activists, Cano, and AI have made salient the political inequalities between men and women in Juárez; economics remain part of the problem. Furthermore, while the state remains the primary mechanism by which rights are realized, the role of transnational capital lies safely obscured. By not addressing how structural economic inequalities lived through gender is part of the inequality perpetuated in Juárez, transnational activism to stop the violence against women is hampered. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]