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Drawing both on the literature as well as field research on companies operating in transitional economies, this article describes the ways in which marketing environments in transitional economies are typically different from those in more developed countries, as well as recent trends in these environments. Managerial implications concerning appropriate marketing strategies and tactics are then drawn, both for multinationals operating in transitional economy markets as well as local companies. [ABSTRACT FROM AUTHOR]

What is the relationship between globalization and poverty? Developing economies have long turned to international trade and finance as a solution for development, yet 35% of the world's population still lives below the international poverty line. Economists and political scientists explore this relationship but are far from reaching a conclusion. We review this literature and argue that to understand the relationship between globalization and poverty, we must ultimately understand the political motivations underlying the policies directed at the poorest. Specifically, we contend that scholars need to identify the ideological positions of developing country governments, an identification that moves beyond the conventional left-right divide that prevails in developed nations. We provide theoretical guidance on how scholars might begin to operationalize ideology on a global basis and why this is necessary to evaluate the globalization-poverty linkage. Further, we provide some preliminary quantitative and qualitative tests of our argument. Ultimately, scholars from both disciplines must begin to evaluate government commitment to pro-poor redistribution (rather than the extent to which policy is beholden to vested elite interest groups) in order to assess the relationship between trade and poverty. [ABSTRACT FROM AUTHOR]

This essay examines the expansion of global governance into developing countries. Its central thesis is that in the present era of globalization, competitiveness has become a major concern for developed countries, in particular, those facing tough competition from the developing states that have improved their terms of trade through state-led development strategies and have become major exporters of manufactured products. Developed countries seek the expansion of global governance in order to regulate the behavior of these developing states, thereby opening their economies to foreign investment and augmenting their wealth. Yet, a successful expansion of global governance requires the creation of internal institutions in the developing countries that may alter their political cultures. Given the unique problems of the developing states, this task cannot be achieved simply by internationalizing the countries in the Global South. This essay relies on the theory of social constructivism and contends that the creation of internal institutions compatible with global governance has been achieved only when developing countries have become convinced that global regulations will benefit them, not just the more developed states. [ABSTRACT FROM AUTHOR]