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The article discusses the book "Talking Back to the West: How Turkey Uses Counter-Hegemony to Reshape the Global Communication Order" by Bilge Yesil. The book examines how Turkey has changed its communication strategy with the West in response to Western hegemony, identity politics, ideological impositions, and security threats. It analyzes the English-language communication efforts of state-run organizations, media actors, and civil society aligned with President Erdogan's government. The book provides evidence of Erdogan's autocratic structure and communication strategy, although it is considered theoretically weak. The author also discusses the book's limitations, including its oversimplification of complex issues and its failure to provide context for comparisons with other countries. [Extracted from the article]