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The present study aims to carry out a bibliometric analysis regarding the management of projects in the strategic management of universities. The research was executed by bibliometric analysis, with data collection performed in October and November of 2018. The employed selection criteria for publications was the presence of keywords associated with the thematic axes "strategic management", 'university management", and "project management". After the selection stage, it was possible to compose a bibliographic portfolio including twenty-one publications (nineteen articles and two dissertations). The analysis considered the following criteria: thematic most often addressed, most frequently used keywords, most applied research methods, journals relevance, scientific recognition of articles, author, and most cited bibliographical references. Results show that case studies are the most applied research method in portfolio publications; project management office is the most frequently addressed topic. The most cited bibliographic reference is "Project Management Institute (PMI). A Guide to the Project Management Body of Knowledge (PMBOK Guide)". This study also presents the qualis stratum of the periodicals in which the articles were published, as well as the authors' institutions of origin. As a conclusion, this research shows that publications usually approach the subject of project management in a broad manner, lacking the performance of an in-depth analysis of the specificities of the projects developed within the scope of university institutions. This fact exposes the absence of specific bibliographic references on the management of educational projects, research, extension, and management in universities. [ABSTRACT FROM AUTHOR]