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This study aims to examine if an urban road with intense motorized traffic in a medium-sized Brazilian city constitutes a barrier for walking trips. A questionnaire was conducted with 103 individuals in an area up to 800 m from the road selected for the study to obtain information about personal characteristics (age, income, etc.), social interactions in the neighborhood, and travel and mobility characteristics. We used the dataset to explore the potential of Decision Tree and Random Forest classification models to predict the users’ perception of the barrier effect, which was characterized by the dependent variables speed and volume (of motorized traffic). For 36.9% and 47.6% of respondents, traffic speed and traffic volume, respectively, represent a barrier to walking. The results also show that the following variables considerably affect the perception of the barrier effect of the respondents: distance from their residence to the studied road, time living at the address and in the study area, social connections in the neighborhood, and the street reported as the busiest one in the neighborhood. Identifying the variables with the largest influence on the perception of the barrier effect may be very useful for planning and policy initiatives.

This research investigates the potential of inducing willingness to travel less by car with a Car-Free Day campaign and reveals under which circumstances it could be more effective. An online survey was conducted after the event, wherein questions about attitudes toward the campaign, participation and intention of traveling less by car, as well as sociodemographic attributes and travel features were asked. First, the impacts of situational constraints (travel distance, trip chaining and perceived insecurity) on participation were investigated. Secondly, it was examined whether engaging with the campaign increases the intention of traveling less by car after controlling for sociodemographic attributes, attitudes toward the campaign and situational constraints. Logistic regression models have shown that increased travel distance and trip chaining curb participation in the campaign and that the odds of being positively influenced by the campaign is almost four times higher for individuals who engaged with the campaign compared with those who did not participate. This study provides important empirical evidence of a Car-Free Day campaign’s potential of fostering a more sustainable travel behavior, which so far has not been systematically investigated. Finally, relevant policy implications and guidelines on the planning and conduction of a Car-Free Day event that could enhance the likelihood of its success were discussed.