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Objective: to analyze gender-representative images on toy packaging for children over three years of age. Method: this is a photo ethnographic study developed in play sections of six department stores located in one of the municipalities in the metropolitan region of Rio de Janeiro in August 2018. Image analysis was applied to 17 photographs of toy packages according to criteria repetition, content type and low cost to purchase, associated with content analysis. Results: the images partially reflect their content. The gender colors in the packaging and contents are traditional (pink and lilac) and unrealistic in the toys for girls. Those with images of boys have neutral and realistic colors (gray, olive green, navy blue). Miniaturized or life-size toys items “for girls” include those that encourage playing ‘house’ (dish rack and cups), personal care (makeup and clothing) and maternity (dolls). “For boys”, they strengthen the social image of family protector (hero), home provider (tools, builder, and executive) and “male” professions (cook, fireman, policeman). Conclusion: these images reinforce binary conceptions of gender, stereotyped in society, rooting cultural constructions of the adult world in the development of children over three years old.

Este estudio buscó determinar la importancia de la participación de la mujer en el juego de bolos en Boiro, lo que nos permitió comprender este fenómeno en ese lugar de Galicia (España), único municipio de la provincia de A Coruña donde el juego sigue vigente. En este estudio cualitativo, descriptivo e interpretativo, que utiliza la entrevista personal para la obtención de datos, se constató la ausencia de la mujer en la práctica del juego de bolos de Boiro, donde adoptaba un papel pasivo condicionado más por las barreras históricas creadas contra la mujer y por rol que la sociedad le tenía reservado que por sus aptitudes físicas This study sought to determine the importance of women’s participation in the game of skittles in Boiro, which allowed us to understand the phenomenon in that part of Galicia, Spain – the only town in the province of A Coruña where the game stil exists. The qualitative, descriptive and interpretative study using personal interview as a tool to obtain information found that women do not play skittles in Boiro, and they adopted a passive role that more conditioned by historical barriers against women and the role that society had reserved for them than by their physical skills Este estudo procurou determinar a importância da participação das mulheres no jogo de bowling em Boiro, um fato que nos permite compreender o fenômeno nessa parte da Galícia (Espanha), o único município na província de A Coruña, onde o jogo continua. Neste estudo qualitativo, descritivo e interpretativo, usando entrevistas pessoais para obter dados, verificou-se a ausência de prática das mulheres no jogo de bowling de Boiro, que adotou um papel passivo mais condicionado pelas barreiras históricas criadas contra as mulheres e o papel que a sociedade tinha reservado por suas habilidades físicas SI