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This paper looks at the role of student affairs departments in fund raising, educating current college students about philanthropy, and alumni who were past participants in student affairs activities. The central thesis of the paper is that, because student affairs departments are particularly vulnerable to funding cuts, they should increase their own fund raising efforts, and the more students understand about philanthropy and loyalty to the institution the easier it will be to get them to make gifts as alumni. The paper discusses student involvement in co-curricular activities and the resulting close relationship with student affairs staff; examines cooperation between development and student affairs departments; notes that student affairs staff members are an ideal group of professionals to involve in fund raising activities because they have many skills applicable to development work; explores the changing role of student activities advisors and their potential participation in fund raising; and defines the constituency group in student affairs as being composed of alumni who were involved in student affairs, current students, and incoming students who may become involved. The paper closes with specific recommendations for collaboration with development department colleagues. (Contains 29 references.) (JB)