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Blushing-fearful individuals often expect that others will judge them negatively. In two studies, we tested if this could be explained by having relatively strict beliefs about what is appropriate social behaviour. Study 1 used a student sample (n = 74), whereas study 2 compared a clinical treatment-seeking sample of blushing-fearful individuals (n = 33) with a non-anxious control group (n = 31). In both studies, participants were asked to read descriptions of common behaviours that could be considered as breaching the prevailing social norms but not necessarily so. Participants indicated (i) to what extent they considered these behaviours as violating the prevailing norm and (ii) their expectation of observers' judgments. Study 1 showed that strict norms were indeed related to fear of blushing and that the tendency of fearful participants to expect negative judgments could at least partly explain this relationship. Study 2 showed that high-fearful and low-fearful individuals do indeed differ in the strictness of their norms and that especially the norms that individuals apply to themselves might be relevant. These findings may provide fresh clues for improving available treatment options., Key Practitioner Messages: Blushing-fearful individuals attribute relatively strict social norms to other people about which behaviours are appropriate and which are not and have stricter personal norms as well. Blushing-fearful individuals' tendency to expect overly negative judgments in ambivalent social situations can partly be explained by their relatively strict social norms. Having relatively strict social norms may (also) explain why blushing-fearful individuals report to blush often and intensely. It may be worthwhile to address strict social norms in therapy for fear of blushing., (Copyright © 2015 John Wiley & Sons, Ltd.)

Socially anxiety may be related to a different pattern of facial mimicry and contagion of others’ emotions. We report two studies in which participants with different levels of social anxiety reacted to others’ emotional displays, either shown on a computer screen (Study 1) or in an actual social interaction (Study 2). Study 1 examined facial mimicry and emotional contagion in response to displays of happiness, anger, fear, and contempt. Participants mimicked negative and positive emotions to some extent, but we found no relation between mimicry and the social anxiety level of the participants. Furthermore, socially anxious individuals were more prone to experience negative emotions and felt more irritated in response to negative emotion displays. In Study 2, we found that social anxiety was related to enhanced mimicry of smiling, but this was only the case for polite smiles and not for enjoyment smiles. These results suggest that socially anxious individuals tend to catch negative emotions from others, but suppress their expression by mimicking positive displays. This may be explained by the tendency of socially anxious individuals to avoid conflict or rejection. [ABSTRACT FROM AUTHOR]

To explain blushing phobics’ fearful preoccupation with blushing, this study investigated the anticipated consequences of displaying a blush on others’ judgements of the self and of the incident. We tested whether especially in the context of ambiguous situations that may be interpreted as a transgression, individuals would expect negative consequences of their blushing, and whether this effect is most pronounced in relatively high blushing fearful individuals. Using a vignette approach, participants ( N = 36) with variable levels of blushing fear were instructed to imagine that they did or did not started blushing (i) after a mishap and (ii) in situations that are more ambiguous in their meaning. Independent of situation, participants indicated to expect a positive rather than a negative influence of blushing on others’ judgements of the self and of the incident. Unexpectedly, this pattern was even most pronounced in relatively fearful individuals. The results are in conflict with the idea that fear of blushing is fuelled by overestimating the undesirable communicative effects of blushing in ambiguous situations. In addition, the results seem to imply that different processes are involved in judging blushing others and judging other’s views of themselves when displaying a blush. [ABSTRACT FROM AUTHOR]