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The assumption that entrepreneurship is a critical factor in expanding employment, creating wealth and contributing to poverty alleviation at the base of the pyramid (BoP) in developing countries has led to the development of many initiatives to strengthen the entrepreneurial activities of poor people. Despite the fact that entrepreneurship is seen as a strategy in combatting poverty, the process that leads to entrepreneurial action in a BoP context is still unclear. In this paper, we illustrate the possibilities a multi-layered perspective offers to understand the complexity of entrepreneurship in poverty settings. Based on five focus group discussions and 36 in-depth interviews with vegetable farmers in Benin, we examined the entrepreneurship of poor people. We learned that entrepreneurial action is the nexus of individual and exogenous factors in complex relationships. Based on this, we elaborate on the characteristics of the process model of entrepreneurial action. We provide a process-based view of entrepreneurship at the BoP, suggesting a need for consistency between individual, behavioural strategies and contextual elements. We discuss the implications of our findings for BoP practice and provide a framing perspective that we hope will encourage a greater focus on the complexity of entrepreneurship phenomenon. [ABSTRACT FROM PUBLISHER]

The main objective of this study is to answer the question of how farmers' networking behaviour and their ability to acquire, assimilate, transform and exploit external knowledge is related to their level of innovativeness and profitability. These relations were tested on the basis of structural equation modeling using 444 questionnaires completed by large-scale pig farmers in the Netherlands. Previous studies on the relation between network structure and innovativeness retained the absorptive capacity 'black box' by using proxies for absorption of knowledge. The present study addresses this shortcoming by studying absorptive capacity in terms of organizational capacities (routines and processes) of farmers to use their networks and absorb external knowledge. The findings show that frequency of contact in a specific network range affects innovativeness positively, but also indirectly through acquisition and assimilation capacity. Assimilation capacity turns out to be the most important dimension of absorptive capacity for the innovativeness of pig farmers. [ABSTRACT FROM AUTHOR]

The aim of this study is to investigate the joint effects of small-scale farmers' guanxi networks and buyer-seller relationships on their marketing behavior in China. A survey of 167 vegetable farmers shows that farmers' guanxi networks have significant effect on trusting relationship building with buyers and on their investment behavior for transactional specific assets. Guanxi networks also help to improve farmers' participation in modern high-value markets (e.g., supermarkets and international markets) and encourage relational transactions. Farmers' modern market participation will be further enhanced by trusting buyer-seller relationships with buyers and complying with buyers' quality requirements. The application of formal contracts, on the other hand, is closely related to farmers' trusting relationships with buyers and transactional specific assets for vegetable transactions. Some policy implications are discussed. [ABSTRACT FROM AUTHOR]

This study attempts to empirically investigate how the concepts of relationship marketing affect market performance in Chinese vegetable sector. We interviewed 167 vegetable farmers and 84 processing and exporting companies to test our conceptual relationship model. Results demonstrate that personal relationships (called guanxi in China) significantly improve interpersonal trust and transaction-specific investments, which eventually show a significant impact on market performance. Results imply that the impact of guanxi networks differ on farmers and on companies. The study also reveals that transaction-related attributes (such as risk, channel requirements, and transaction conditions) influence trust, investment behavior, and market performance together with guanxi networks. The article ends with several managerial implications regarding the development of relationship marketing in China. [ABSTRACT FROM AUTHOR]

Guanxi is the lifeblood of the Chinese society. It also becomes a hot topic for achieving business success in China. The primary goal of this exploratory study is to empirically investigate the effect of guanxi networks on buyer–seller relationships and market performance for the Chinese vegetable sector. We interviewed 167 vegetable farmers (i.e., sellers) and 84 vegetable processing and exporting companies (i.e., buyers) in Jiangsu Province, P.R. China. The path analysis results reveal that guanxi networks in China directly and indirectly affect buyer–seller relationships and market performance; however, guanxi networks have different effects for vegetable sellers and buyers. Results demonstrate that vegetable sellers and buyers follow different approaches to achieve superior market performance. [EconLit citations: L100, Q130]. © 2008 Wiley Periodicals, Inc. [ABSTRACT FROM AUTHOR]