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Este artigo analisa os mecanismos de produção de sentido da infertilidade e dos novos modos de produção da vida, mediante o uso de tecnologias reprodutivas conceptivas. Destacam-se os pressupostos normativos de maternidade e/ou reprodução, assim como a relação do surgimento e configuração deste campo como um empreendimento contemporâneo de mercantilização e consumo de biotecnologias. O progresso científico, neste caso, é incorporado na figura do tecno-embrião, ligado à fetichização do gene e à afirmação de valores tradicionais associados à família consangüínea.This article analyzes the mechanisms of the production of the sense of infertility and of the new modes of production of life through the use of conceptive reproductive technologies. The normative underpinnings of maternity and/or reproduction are highlighted, as well as the emergence and taking shape of this field as a contemporary drive toward the mercantilization and consumption of biotechnology. Scientific progress, in this case, is incorporated into the figure of the techno-embryo, linked to the fetishization of the gene and the assertion of traditional values associated with consanguineous families.

This article examines the mechanisms producing the meaning of infertility and the new ways of producing life through the use of conceptive reproductive technologies. The normative underpinnings of maternity and/or reproduction are highlighted, as well as the emergence and shaping of this field as a contemporary drive toward the commodification and consumption of biotechnology. Scientific progress, in this case, is incorporated in the techno-embryo, linked to the fetishization of the gene and the assertion of traditional values associated with consanguineous families.

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