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This article explores the challenges of reporting outcomes of the Extension educational programs at land-grant universities and presents a model highlighting the focus and expectations of reporting in Cooperative Extension. This model provides a rationale for recognizing the relationship between program planning, evaluation, reporting, and employee-performance appraisal and their implications for organizational growth and learning.

Raising evaluation capacity is not an easy task unless the evaluation competence of Extension professionals in each program area is identified. The study reported here identified whether level of knowledge and skills and needs for further training in program evaluation vary for Extension educators based on their program area. A total of 752 Extension educators participated in the study through an online survey. Differences were observed for evaluation competence and further training needs between Extension educators among program areas. Therefore, offering training for Extension educators based on evaluation competence and the area of responsibility is recommended for optimum training outcomes.