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The recent financial crisis and the way it was handled by European Union (EU) received a great deal of media coverage, and since the media has a tendency to alter public opinion, it is safe to assume that it has affected some Europeans’ attitudes towards the EU. In order to test that assumption, a model was built around the theoretical framework of “media malaise,” and »political support«. It was found that the media certainly affected and shaped public opinion; however, study revealed that consuming media has not made people more cynical towards the EU. Based on secondary data analysis of Eurobarometer the study reveals positive relationship of media mobilization effect with European’s political attitudes and identity.

The present study investigates the relationship between people's preference of either traditional or online media for news consumption, credibility evaluation of media and their sense of European identity. In order to do so, the study draws on the Social Identity Theory and the findings of social psychologists which situate European identity a concept that corresponds to an individuals' subjective assignment to a collective and their affective and evaluative attachment to it. The analysis based on Eurobarometer survey data reveals that preferences of both online and traditional media for political news positively affects European identity. However, such an effect is dependent on people's pre-existing attitudes towards the EU and if they perceive the media to be neutral and credible. [ABSTRACT FROM AUTHOR]

This paper posits that the concept of European identity is an important indicator of the legitimacy of the European Union (EU). It further assumes that the exposure to EU related media content can influence the feeling of European identity. In order to verify this assumption, we combined the mere-exposure-theory and the hostile media phenomenon. We assume that these theoretical concepts could help to understand the influence of media on people's levels of attachment to the EU. Regression analyses are performed on secondary data that were collected in a Eurobarometer survey in 2013. Our findings revealed that media exposure affected the respondents' identification with Europe, as well as the modifications of this effect based on their assessments of EU media coverage. The results of the current study not only validate assumptions about the mere-exposure effects on identity but also confirm the theoretical assumption that perceived hostility reduces such effects, whereas exposure to information that is perceived as neutral promotes the effects of media exposure on the feeling of European identity. [ABSTRACT FROM AUTHOR]