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Today, the development of ecological entrepreneurship is a demand of the times, and it depends on the production potential of the regions. The most important aspect of the regions is its economic system, which focuses on the ecological aspects of the development of entrepreneurship, which is determined by the importance of the development of ecological entrepreneurship. These issues are directly reflected in this article written by the authors, in which Khorezm region was chosen as the object of research. Also, in the article, a SWOT-analysis of the development of ecological entrepreneurship in the region was carried out, by carrying out this analysis, priority directions for the wide development of ecological entrepreneurship in the region were proposed, and this allows for the development of plans and programs aimed at the future development of the region.