1. A inovatividade em indústria de alimentos: Estudo com médias e grandes empresas do Sul do Brasil.
- Author
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Martens, Cristina Dai Prá, de Freitas, Henrique Mello Rodrigues, Lajus, Gustavo Menegaz, Salvi, Eloni José, and Martens, Mauro Luiz
- Subjects
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INNOVATIONS in business , *FOOD industry , *SMALL business , *ENTREPRENEURSHIP , *ECONOMIC competition - Abstract
This article is about innovativeness in the context of entrepreneurial orientation. The aim is to present the results of an exploratory and qualitative research that sought to characterize innovativeness in food industries. A conceptual review on entrepreneurial orientation and innovativeness is presented as a base for the study. Data collection was carried out through semi-structured interviews with professionals of nine medium and large food industries from the central region of Rio Grande do Sul state. The analysis concludes with an over-view about innovative behavior, which is evidenced differently in industries surveyed. Innovation in products and services is featured in four industries, while process innovation is a priority in eight of the nine industries. There is constant investment in innovation, for a department of P&D in four industries and active participation of the supplier in innovations of the both industries. There are people dedicated to innovative activities in five industries and people involved in the other part. Creativity is especially important, although lacks systematic procedures for its development. The differentiation is especially in cases where it is possible to have innovative activities of difficult for competitors to duplicate. [ABSTRACT FROM AUTHOR]
- Published
- 2014
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