Agents have been applied to e-commerce, promising a revolution in the way people conduct transactions business-to-business, business-to-consumer and consumer-to-consumer. The Internet and the World-Wide Web represent an increasingly important channel for retail commerce as well as business-to-business transactions. Recent studies by Forrester Research, International Data Corp. and Nielsen Media Research, have found that numbers of people buying, selling and performing transactions on the Web are increasing at a phenomenal pace. To some extent, agent technology can be helpful in automating or assisting the buyer with the need-identification stage. Supplies or predictable, such as habits. Software agents are helping buyers and sellers combat information overload and expedite specific stages of the online buying process. Today's first-generation agent-mediated e-commerce systems are already creating new markets, such as low-cost consumer-to-consumer goods, and beginning to reduce transaction costs in a variety of business processes.