1. FACTORS INFLUENCING INTENTION TO USE ELECTRONIC BANKING IN EAST ALGERIA.
- Author
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TIAR, Ahcène, ROUABHIA, Aissa, BOUDJAADA, Ilyes, and DJELLIT, Tahar
- Subjects
ONLINE banking ,SOCIAL influence ,TECHNOLOGY Acceptance Model ,PARTIAL least squares regression ,AWARENESS - Abstract
This study aims to examine the factors influencing customers' intention to use electronic banking (e-banking) in East Algeria. The proposed conceptual model is based on the Technology Acceptance Model (TAM) with its original postulates: perceived usefulness and perceived ease of use, which is extended to embrace some factors, including perceived risk, awareness, self-efficacy, social influence and resistance to change. The empirical data are collected from a questionnaire survey of 170 valid responses and analysed using the Partial Least-Squares Structural Equation Model (PLS-SEM) approach and Smart-PLS 4. The results show that bihavioural intention to use e-banking is influenced directly by perceived usefulness and ease of use and indirectly impacted by selfefficacy. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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