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Plasmonic nanoantennas have the ability to confine and enhance incident electromagnetic fields into very sub-wavelength volumes, while at the same time efficiently radiating energy to the far-field. These properties have allowed plasmonic nanoantennas to be extensively used for exciting quantum emitters-such as molecules and quantum dots-and also for the extraction of photons from them for measurements in the far-field. Due to electromagnetic reciprocity, it is expected that plasmonic nanoantennas radiate energy as efficiently as an external source can couple energy to them. In this paper, we adopt a multipole expansion (Mie theory) and numerical simulations to show that although reciprocity holds, certain plasmonic antennas radiate energy much more efficiently than one can couple energy into them. This work paves the way towards designing plasmonic antennas with specific properties for applications where the near-to-far-field relationship is of high significance, such as: surface-enhanced Raman spectroscopy, strong coupling at room temperature, and the engineering of quantum states in nanoplasmonic devices., 22 pages (1.5 linespacing), 6 figures