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The decision-theoretic Downsian model and other related accounts predict that increasing perceptions of election closeness will increase turnout. Does this prediction hold? Past observational and experimental tests raise generalizability and credible inference issues. Prior field experiments either (1) compare messages emphasizing election closeness to non-closeness messages, potentially conflating changes in closeness perceptions with framing effects of the voter encouragement message, or (2) deliver information about a particular race's closeness, potentially altering beliefs about the features of that election apart from its closeness. We address the limitations of prior work in a large-scale field experiment conducted in seven states and find that a telephone message describing a class of contests as decided by fewer, as opposed to more, votes increases voter turnout. Furthermore, this effect exceeds that of a standard election reminder. The results imply expected electoral closeness affects turnout and that perceptions of closeness can be altered to increase participation. [ABSTRACT FROM AUTHOR]

Political campaigns frequently emphasize the material stakes at play in election outcomes to motivate participation. However, field-experimental academic work has given greater attention to other aspects of voters' decisions to participate despite theoretical models of turnout and substantial observational work signaling that a contest's perceived importance affects the propensity to vote. We identify two classes of treatments that may increase the material incentive to participate and test these messages in a large-scale placebo-controlled field experiment in which approximately 24,500 treatment letters were delivered during Connecticut's 2013 municipal elections. We find some evidence that these messages are effective in increasing participation, as well as that some of them may be more effective than typical nonpartisan get-out-the-vote appeals. While these results remain somewhat preliminary, our findings have important implications for our understanding of how voters decide whether to participate and how best to mobilize citizens who would otherwise sit out elections. [ABSTRACT FROM AUTHOR]

An ongoing debate in political psychology is about whether small wording differences have outsized behavioral effects. A leading example is whether subtle linguistic cues embedded in voter mobilization messages dramatically increase turnout. An initial study analyzing two small‐scale field experiments argued that describing someone as a voter (noun) instead of one who votes (verb) increases turnout rates 11 to 14 points because the noun activates a person's social identity as a voter. A subsequent study analyzing a large‐scale field experiment challenged this claim and found no effect. But questions about the initial claim's domain of applicability persist. The subsequent study may not have reproduced the conditions necessary for the psychological phenomenon to occur, specifically the electoral contexts were not competitive or important enough for the social identity to matter. To address the first of these critiques, as well as other potential explanations for different results between the first two studies, we conduct a large‐scale replication field experiment. We find no evidence that this minor wording change increases turnout levels. This research provides new evidence that the strategy of invoking the self does not appear to consistently increase turnout and calls into question whether subtle linguistic cues have outsized behavioral effects. [ABSTRACT FROM AUTHOR]

Primary election participation in the United States is consistently lower than general election turnout. Despite this well-documented voting gap, our knowledge is limited as to the individual-level factors that explain why some general election voters do not show up for primary contests. We provide important insights into this question, using a novel new survey to examine three theoretical perspectives on participation never before empirically applied to primary races. Compared to general elections, we find that for U.S. House primary elections sizable segments of the electorate consider the stakes lower and the costs of voting greater, feel less social pressure to turn out and hold exclusionary beliefs about who should participate, and are more willing to defer to those who know and care more about the contests. Multivariate analysis reveals that these attitudes explain validated primary election participation. These findings point to new directions for future research. [ABSTRACT FROM AUTHOR]

Recent research finds that doubts about the integrity of the secret ballot as an institution persist among the American public. We build on this finding by providing novel field experimental evidence about how information about ballot secrecy protections can increase turnout among registered voters who had not previously voted. First, we show that a private group’s mailing designed to address secrecy concerns modestly increased turnout in the highly contested 2012 Wisconsin gubernatorial recall election. Second, we exploit this and an earlier field experiment conducted in Connecticut during the 2010 congressional midterm election season to identify the persistent effects of such messages from both governmental and non-governmental sources. Together, these results provide new evidence about how message source and campaign context affect efforts to mobilize previous non-voters by addressing secrecy concerns, as well as show that attempting to address these beliefs increases long-term participation. [ABSTRACT FROM PUBLISHER]