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This article discusses theoretical underpinnings of the heath education movement, including: (1) the wellness movement and health education theory; (2) health education as a recognized discipline; (3) school health education; and (4) three major schools of thought for health education and promotion. (CB)

The contribution of such varied fields as education, behavorial science, biomedical science, and management and marketing to health education and promotion is considered. A case is made for the further development of health education theory with much input from these varied disciplines. (CB)