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Effective dissemination is crucial if innovation and development in teaching and learning in higher education are to lead to sustainable changes in practice. In 2003, King used an agricultural metaphor to challenge innovators to understand the purposes behind their dissemination aims. Similar to the way that seed can be spread, one could choose to widely scatter the information, and hope it grows wherever it lands; one could actively direct the scattering; or one could nurture and propagate future adoption in an ongoing manner. A recent investigation into dissemination strategies used in Australian teaching and learning innovation grants shows that certain dissemination strategies might make the ground more fertile and receptive to the seeds sown. To those engaged in funded projects grappling with translating project outputs and outcomes to sustainable changes in practice, this paper offers a framework and tools designed to help prepare the soil and cultivate change.