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The rise of the internet has opened the way for a whole array of marketing techniques tailoredspecifically for this new medium. Even so, online and traditional marketing tactics are not whollyopposed to each other, quite the contrary. Many of the primary outbound marketing tactics are stillviable by themselves. With some of them, there is already a lot of overlap with the realm of onlinetactics. And, in some other cases, they've completely morphed into the strategies of internetmarketing. Understanding the way in which traditional marketing can improve the efficiency ofonline tactics is key especially in the business-to-business (B2B) environment, where the buyingcycle is a long, arduous process, driven by multiple stakeholders with different agendas. The aimof this paper is to analyse how traditional marketing principles apply to net-enabled B2Borganizations and how traditional marketing philosophies translate into the online world. In otherwords, with the help of the B2B sector, we would like to pin point the exact converging pointsbetween traditional and internet marketing, how they can complement each other and thus bringnew insights for nowadays digital marketers.

A health system that is, in its turn, healthfully conceived, implemented and managed, and that ismainly focused on preventing themedical conditions that may alter the population’s health, canhave a major contribution to reducing the costs involved in treating and curing various diseases. Inorder to achieve this, the health decision makers need to initiate and conduct informationcampaigns for the population, on the subject ofknowing and applying the most suitable illnessprevention methods. In this paper, we aim to present briefly a few of the marketing tools throughwhich the responsible health actors can communicate to various audiences about the advantages ofillness prevention through vaccination campaigns.

This work aims at disseminating the research findings on the extent to which Romaniancompanies encourage communication within organizations, at all hierarchical levels, bothvertically and horizontally. In this direction we have conducted an extensive research based onquestionnaire. The work instrument comprised a section of questions used to assess thecommunication within the organizations where the respondents work. We have questioned around300 employees from al hierarchical levels. In a forthcoming paper, we will present the impact thatthe promotion and development of communication between employees and leaders have onorganizational performance.

In the current European context, it is necessary for all universities to become more powerful, and for that, they need full autonomy and decentralization, a very good funding and a total transparency in the decision making. In Romania, one of the consequences of adopting the new Law no.1/2011 - National Education Act, as amended and supplemented, was that all higher education institutions were to reformulate their entire organization and operation strategy and therefore, to redesign the decision-making system. Improving the university management, the decision making in Romanian higher education is challenging in terms of implementation of the Bologna Process principles. All this must be done taking into account automatically, all factors which influence university management, mainly but also the decision-taking process in universities in Romania, assuming that management means taking of decisions. Improving university management, the entire current and future management is linked in some way to the adoption and implementation of decisions.

In today's society, one of the social subsystems, education, involves educational influences not easy to predict and to assess. The adapting problems of schools to the requirements of a good developmen are because, education integrates pedagogical, scientific, cultural progress and increasingly those in psycho-pedagogy concerning the balance between the scope and content of the objectives, assessment methods etc.Un important role in managerial success in higher education institutions is the university's strategy on how to develop on short, medium and long term. The decision may be synthesized from the set of definitions as an option and will act for a certain course of action, several alternatives / strategies available, aiming at achieving a certain goal based on an evaluation process, on the means necessary and the consequences of its realization that generates a particular change in the behavior of those involved.