1. Uniform Pricing as a Barrier to Entry
- Author
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Youping Li, Hong Feng, and Jie Shuai
- Subjects
Economics and Econometrics ,Financial economics ,Uniform pricing ,Accounting ,Economics ,Price discrimination ,Monetary economics ,Economic surplus ,General Business, Management and Accounting ,Barriers to entry - Abstract
This paper considers an entry game in which an incumbent firm operates in a number of markets and a potential entrant seeks to enter some or all of the markets. While price discrimination has usually been thought of as a barrier to entry, in our model it is not and, on the contrary, we find that charging a uniform price across the markets actually discourages entry. Partial entry occurs when the two firms’ products are highly substitutable. In this case, a ban on price discrimination raises the profits of both the incumbent and the entrant but reduces consumer and total welfare.
- Published
- 2023
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