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Start Over Descriptor "Breweries -- Advertising -- Research" Topic economics
1 results on '"Breweries -- Advertising -- Research"'

1. Advertising, price, and welfare: evidence from the U.S. brewing industry

Author

Tremblay, Carol Horton and Tremblay, Victor J.

Subjects
Breweries -- Advertising -- Research, Advertising -- Research, Brewing industry -- Advertising -- Research, Business, Economics, Advertising, Research
Abstract

I. Introduction The welfare effect of advertising has been a subject of controversy among economists for some time. One obvious concern is simply the cost of advertising. In 1990, for [...]

Published
1995

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