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This paper presents an analysis of existing methods and models designed to solve the problem of planning the distribution of financial flows in the operational management cycle of the enterprise; it also offers tools for process management of enterprise financial flows based on the method of dynamic programming, which allows for determining the optimal combination of factors affecting the financial flow of the enterprise, taking into account existing restrictions on changes in the influencing parameters of the model. The current study develops an innovative model that maximizes the economic efficiency of investment in the sale of food products through retail chains and the practical implementation of the developed model based on the data from the financial reports of LLC "Kraft Heinz Vostok". The theoretical and methodological basis of the research includes the works of Russian and foreign experts in the fields of methodology of economic and mathematical modeling and decision-making, dynamic programming, system analysis, information approach to the analysis of systems, process management of enterprise financial flows, and human resource management. The author's methodology makes it possible to increase the company's profitability in key clients and categories in the range of 4 to 6 million dollars and to increase the return on investment by 10–17%. The scientifically innovative aim is to develop a toolkit for process management of enterprise financial flows, characterized by a systematic combination of methods of dynamic programming, social financial technologies, and economic evaluation of investments, which allows for the creation of mechanisms for managing the development of enterprises of all organizational and legal forms and the development of model projects of decision support systems with the prospects of their incorporation into existing information and analytical systems. Doi: 10.28991/ESJ-2023-07-03-017 Full Text: PDF