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An effective transport system is a necessary part of modern life. Industry and commerce depend on it, and increasing use of the car has shaped today's social and recreational lifestyles. The key sustainable development objective is to strike the right balance between the ability of transport to serve economic development and the ability to protect the environment and sustain quality of life, both now and in the future. The objective of this paper is to study indicators of environmentally friendly transport's purchase and contributing socio-economic factors of its popularity, to identify and recommend fiscal policy instruments for the integration of environmentally friendly solutions into the road sector. Content analysis was used to find available political, economic, infrastructure, and information instruments that facilitate development of transport economy in Latvia. Analysis of statistical data and observation were used to draw conclusions on public benefits from involvement in development of environment friendly solutions. The significant regional and socio-economic differences between countries do not give an opportunity to adopt a uniform policy and, as a result, each country has mainly its own initiative regarding the direction of environmentally friendly decision. [ABSTRACT FROM AUTHOR]