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Women Association Struggle for Development (WASFD) was established in December 1998 by 15 women of the Swabi district with a vision to build a society where poor women could enjoy their rights for social and economic development. WASFD extended its area of operation to the Mardan district in June 2002. In June 2005, WASFD was working in 25 villages of the Swabi district and 15 villages of the Mardan district. Since its inception, WASFD had been actively working towards the economic uplift of women in the area. After six years of its operations, the executive body of WASFD wanted to examine the viability of increasing its impact of operations in line with its mission and objectives. This case is useful in examining the expansion and long-term planning of a social organization. [ABSTRACT FROM AUTHOR]