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The geographic origin of pollution is disconnected from its scale or place of occurrence, and some environmental problems could have impact easily on the entire planet. Currently it is noticeable a continuous agravation of pollution and a change in the basics of ecological problems. Local pollution is replaced by global issues such as climate change or biodiversity loss. The paper attempted to reveal the direction of policy measures that target sustainability within a global context. The paper makes an incursion in the field of policy measures aimed to correct the environmental relations of the contemporary society and assess the anticipative and the strategies of integration by referring to level of greening occuring throughout the economy and the social behavior. Therefore, many environmentally harmfull processes continued and still are continuing to date making the policy agenda more and more crowded and reliefing the urgency of action, which is one of the main concerns today. Meanwhile, in the economy there are symptoms of "greening", although confusion is still a significant issue among companies that attempt to change beneath the pressure of legal, financial, and information strategies. [ABSTRACT FROM AUTHOR]