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BP's Deepwater Horizon oil spill in April 2010 was a major test of the National Incident Management System (NIMS), which the United States federal government mandates for response to all disasters. At the time, this disaster was perhaps the greatest event in scope and duration under NIMS disaster management guidelines since they were revised in 2008 (the third edition was published in 2017). Ten years later, NIMS provides procedures for operating a joint information center (JIC), but still offers no guidelines for ethical communication. This case study examines the ethical implications of 178 news releases distributed by the Deepwater Horizon Incident JIC. Qualitative analysis found that communication was conducted in an open, ethical manner, with few exceptions. Conflicts emerged, however, that may have compromised ethical standards. The authors conclude with recommendations to inform ethical decision making by JIC communicators. [ABSTRACT FROM AUTHOR]

This methodological article explores the intersection of qualitative fieldwork methods in crisis communication and disaster management. While crisis communication is a popular topic of research in the public relations genre, there is relatively no methodological work to serve as a precedent for a participant-observation study of communication during an unfolding disaster event. Likewise, disaster management literature that is based in qualitative fieldwork methods has not examined the communication practices of a disaster response organization. This article explores the various challenges in conducting fieldwork in real-time disaster communication and describes how the researcher overcame those challenges to conduct a participant-observation study of the American Red Cross' communication efforts during the 2009 Red River Valley floods in Fargo, North Dakota, United States. [ABSTRACT FROM AUTHOR]