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E-mail marketers find that old DM practices help lift response Astrology.Net wanted to entice people to sign up for its daily horoscopes via e-mail. Between Astrology.net and its online agency [...]

'I didn't have to wonder what my mission was in life - my mandate was to turn this into a profitable business,' says Susan M. Rohr Dingwall, sitting in her [...]

When it comes to segmenting customers, e-marketers are (mostly) all talk You've heard this before. The promise of the Internet for marketers is that eventually they will be able to [...]

It's not final. President Clinton has a task force looking at it. Congress is examining it and will eventually have to vote on it. It will be pulled, poked, changed [...]

When Dennis P. Callahan took over as head of Crowley Milner & Co. in November 1992, he had a few distractions. With annual sales hovering just above $100 million, Crowley's [...]

Just look out a window - or in a magazine. Like the weather, direct response print advertising just won't go away. However, it's difficult to say if print is as [...]

Acxiom Corp. now owns Direct Media and May & Speh. The U.K.'s Great Universal Stores owns Experian, which owns Metromail. Harte-Hanks, which ditched its newspaper businesses in favor of direct [...]

Major players in the online marketplace include Val-Pak and Money Mailer Charles Crompvoets likes to hit golf balls. He goes out to a Westminster, CA, driving range only about once [...]

Perhaps nothing symbolized the IBM of the past more than its fabled salesmen in the gray flannel suits. But since 1994 the old-line computer company has pushed itself to the [...]

Pharmacia & Upjohn, makers of the hair regrowth drug Rogaine, is launching the second issues of Men's Living and Women's Living, part of a loyalty program aimed at consumer education [...]