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In current research on reversible visible watermarking algorithm, the original visible watermark image plays an important auxiliary role, and some algorithms also entirely depend on it to restore host image without any distortion. Therefore, in order to realize semi-blind reversible visible watermarking algorithm, the conventional reversible watermarking algorithm is used to embed compressed visible watermark image data into non-visible-watermarked region of host image. However, the amount of compressed image data obtained by conventional image compression algorithm is relatively large. Therefore, a method based on vectorization compression for the visible watermark image is proposed in this paper. Firstly, it performs edge detection on visible watermark image to obtain a discrete points set |$\Gamma $| of vector contour curve. Then, the discrete points in |$\Gamma $| are simplified by improved Douglas–Peucker algorithm, after that it obtains compressed vector contour data of visible watermark image. In addition, a reversible visible watermarking algorithm based on convolutional relief and image alpha fusion is proposed, which realizes reversible embedding of visible watermark image and lossless restoration of host image. The experimental results show that the proposed vectorization compression method has more advantages than traditional image compression algorithms, which greatly reduces the storage space of visible watermark image with high fidelity. Additionally, the embedded watermarking image has translucent 3D relief effect, and the fusion of host image and visible watermark image becomes more natural and harmonious. [ABSTRACT FROM AUTHOR]