1. Off the rails.
- Author
-
Holloway, Andy
- Subjects
- *
INNOVATION management , *COMMUNICATION in management , *EXECUTIVES' attitudes , *CHIEF executive officers , *PSYCHOLOGY - Abstract
This article discusses research by Development Dimensions International Inc. indicating that many executives are resistant to innovation adoption under stressful market conditions. Issues relating to the understanding of how managers communicate with with the employees who can potentially contribute the most to the operation of the company are addressed. The weaknesses of companies that are focussed on short term revenue growth are also noted.
- Published
- 2009