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Bachelor´s Thesis introduces the Agency for development of Broumovsko as a functional company in the field of tourism. The goal of this Thesis is to analyze tools and methods used by APRB to achieve the development of the region of Broumovsko. The theoretical part is talking about the key concepts of work and principles of function of a company focusing on destination management, and it works as a platform for the practical part of my Thesis, which is focused on the analysis of activities and methods of the Agency for development of Broumovsko. The ending of my work is dedicated to the results of comparison, which show us that APRB lifted the function of destination company up to a whole another level. APRB, in 12 years of its activity, awakened the cultural life and comunication and cooperation of companies, service providers and locals in Broumovsko. By its activities and projects, APRB supports attractivity of the region and creates better living conditions in Broumovsko.

Aim of this bachelor thesis is to analyse possibilities and conditions of tourism developement in the municipality through animation of cultural heritage. The thesis focuses on the theory of animation and related fields and theories of destination management. The thesis describes Týnec near Klatovy and focuses on its cultural heritage and conditions for tourism developement. The thesis describes possibilities of animation of immovable landmarks in the municipality. Animated objects are connected in one ensemble and implanted in wider context.

This Master's Thesis focuses on destination management in Vysočina Region with the accent on cultural tourism aspect. It evaluates the potential of the region and its development by marketing tools and actions of the destination management company. The main method of this evaluation is a market research of the product portfolio in the tourism segment in Vysočina and my own experience from visits to the region. Based on these findings it is then summarized which products are the key ones, which of them are marginal, how it is worked with them, and which products are seen as important and preferential for the future of the destination. The thesis also looks at new forms of cultural tourism, such as diaspora tourism, religious tourism or culinary tourism in the region. Providing the readers with three case studies with SWOT analysis on Bystřicko region, event tourism (Vysočina Arena) and Hospodářský dvůr Bohuslavice it is then evaluated how beneficial their existence is.

The diploma thesis deals with the possibilities of utilization of cultural heritage in tourism of the Czech Republic and in Italy. The thesis describes heritage care system and culture funding in both countries, but it deals also with tourism management and promotion in both countries. The case of Italy is used as an example for comparison with the Czech system. The thesis is divided into four parts. First of them deals with theoretical definition and closer description of culture and tourism, as well as cultural tourism. Second part describes the situation in the Czech Republic. Third chapter is crucial because it describes Italian practice in heritage care, arts funding, tourism and its promotion and organization. This chapter includes also practical analysis of several Italian monuments and ways they are managed, ranking from the most important monuments to local ones, from technical heritage to church monuments. Fourth chapter compares the situation in both countries according to findings of previous chapters. At the end of the comparison there are several examples, positive but also negative, where Czech Republic can learn from Italian experience.

The aim of this thesis is to define the relationship between cultural capital of the Beroun region and tourism through the description and subsequent introduction of conception within the case study of landmark infrastructure in a particular location. The theoretical part is aimed at defining the basic terms of the field, the practical one concentrates on a description of the present state of cultural capital in the region with strong ties to tourism and presents a concept to improve the situation in the village Nižbor.