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Culture plays an essential role in the success of product design, especially in the age of a global economy where there is a high probability of discrepancy between the designer's intention and the consumer's response. However, the role of culture is often challenging to identify and measure. In the current paper, we employed Repertory Grids to investigate differences in UK and Chinese participants' evaluations of designs, which were themselves from both UK and Chinese students. The techniques of Honey's Content Analysis and Principal Components Analysis were applied to integrate the analysis of both the collected qualitative and quantitative data. The results show that the two groups tended to focus on a similar range of design aspects (i.e. aesthetics, form/shape, usability, creativity, and functionality), but apply different criteria in evaluating such aspects.The UK and Chinese designs were found to be distinctive from each other and tended to appeal more to the people from the same cultural background. The findings reveal the interplay between culture and design and underline the importance of integrating culture into design education.

This paper presents a critical review of several applications of drama-related methods of design, discussing their benefits and limitations and providing comment on practical aspects of their implementation. Drama-related methods can shed light on the contexts in which a new product will be used, helping to clarify any potential issues users may have with the design. These methods can improve communication and facilitate more fruitful collaboration between the various stakeholders. Improvisation can be used to improve the effectiveness and reliability of brainstorming sessions. However, the level of acting skill required of the participants needs consideration, and must be appropriate to the purpose of the evaluation. Also, drama methods generally add resources to the design process, and there is a lack of validation studies of tangible improvements to the designed product. We provide recommendations for design-drama approaches with the potential to benefit different stages of a product’s development. [ABSTRACT FROM AUTHOR]

Touchpads in vehicles offer a range of potential benefits over existing input devices, such as touchscreens. This article describes a study aiming to establish where a touchpad should be located within a right-hand drive vehicle. Sixteen participants (50:50 right/left handed) drove three routes in a right-hand drive simulator while following a lead vehicle at a perceived safe distance. At specific points, participants were asked to carry out three tasks of varying complexity using the touchpad. For each of the routes travelled, the touchpad was positioned in one of the three locations: in the centre console; in the door armrest and in the steering wheel. Differences in the performance and preferences of right-handed people vs. left-handed people were found. Right-handed people rated the door armrest location highly and made few glances towards this location while driving. In contrast, left-handed drivers were more positive towards the centre console location. The steering wheel location required a particularly high-visual demand. It is concluded that, for right-hand drive vehicles, a touchpad should be located in both the centre console and the door armrest to suit the diverse needs of the driver population. [ABSTRACT FROM PUBLISHER]

Designers of in-vehicle computing systems must consider which input devices are most suitable for use in the safety-critical driving situation. This paper describes a study aiming to establish which tasks are best supported by an in-vehicle touchpad system. Eighteen participants (50:50 right/left handed) drove three routes in a right-hand drive simulator while following a lead vehicle at a perceived safe distance. At specific points, participants were asked to carry out seven tasks of varying qualities using a prototype touchpad system, a touchscreen or a rotary controller interface. Results indicated that participants were most negative (in terms of preferences and performance) with the rotary controller interface. Conversely, the results for the touchpad versus the touchscreen interfaces were clearly task dependent. For instance, with the touchpad, subjective opinions and objective performance were most positive for tasks in which simple commands enabled drivers to bypass the need for complex menu interactions (e.g. changing the interior temperature). In contrast, results for the touchscreen were evidently superior for simple menu selection tasks (e.g. selecting a preset radio station). Conclusions are drawn regarding the nature of tasks that are best suited to alternative input devices within vehicles and the potential for a touchpad/touchscreen solution. [ABSTRACT FROM AUTHOR]