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Almost 30 years ago Eitzen (1988) stated, "American sport is plagued with problems. Coaches engage in outrageous behaviors but if they win, are rewarded handsomely. Gratuitous violence is glorified in the media. Some athletes take drugs. Many athletes in their search for a competitive edge cheat. Sports organizations take advantage of athletes" (p. 17). In many respects, not much has changed in the past 30 years and the issues of ethical practice, wrongdoing, and sportsmanship continue to be discussed (Doty, 2006; Garbin, 2010; Garner, 2013; Harrison-Dyer, 2011; May, 2001; Robbins, 2004; Rudd & Mondello, 2006; Ryska, 2003).

The article discusses the principles of thinking fast and slow as presented by author Daniel Kahneman via his book "Thinking, Fast and Slow" and mentions how 'thinking speed' impacts leadership and decision-making in many dimensions.

At a recent American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) Leadership Development Conference, presidents-elect representing state, district, and national AAHPERD associations were asked to describe in one sentence why they do what they do. The 67 responses were entered into wordle.net that generated the 20-item word cloud shown in Figure 1. From that word cloud, the nine most frequently cited words are the basis for this reflection on why we do what we do. [ABSTRACT FROM AUTHOR]