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Abstract: Recent technological advances enable us to collect huge amounts of data from multiple sources. Jointly analyzing such multi-relational data from different sources, i.e., data fusion (also called multi-block, multi-view or multi-set data analysis), often enhances knowledge discovery. For instance, in metabolomics, biological fluids are measured using a variety of analytical techniques such as Liquid Chromatography–Mass Spectrometry and Nuclear Magnetic Resonance Spectroscopy. Data measured using different analytical methods may be complementary and their fusion may help in the identification of chemicals related to certain diseases. Data fusion has proved useful in many fields including social network analysis, collaborative filtering, neuroscience and bioinformatics. In this paper, unlike many studies demonstrating the success of data fusion, we explore the limitations as well as the advantages of data fusion. We formulate data fusion as a coupled matrix and tensor factorization (CMTF) problem, which jointly factorizes multiple data sets in the form of higher-order tensors and matrices by extracting a common latent structure from the shared mode. Using numerical experiments on simulated and real data sets, we assess the performance of coupled analysis compared to the analysis of a single data set in terms of missing data estimation and demonstrate cases where coupled analysis outperforms analysis of a single data set and vice versa. [Copyright &y& Elsevier]