Search

Your search keyword '"Truong, Thi Thuy"' showing total 1 results
Start Over Author "Truong, Thi Thuy" Topic customer satisfaction Topic market segment

Refine your results

1 results on '"Truong, Thi Thuy"'

1. A novel model based on similarity measure and quality function deployment on interval neutrosophic sets for evaluation and selection market segments.

Author

Duong, Truong Thi Thuy, Phong, Le Thai, Hoi, Le Quoc, and Thao, Nguyen Xuan

Subjects
*QUALITY function deployment, *CUSTOMER satisfaction, *PRODUCT attributes, *DECISION making, *INDUSTRIAL costs
Abstract

The Quality Function Deployment (QFD) problem is an effective tool for translating the customer's voice into product characteristics, which reduces production costs and improves customer satisfaction. The purpose of this paper is to put forward a new similarity measure based on the concept of interval neutrosophic sets and propose a novel decision making model that combines QFD and similarity measure to evaluate and select market segments. The interval neutrosophic set is used to express the importance of criteria WHATs, technical characteristics HOWs, correlations of WHATs and HOWs and the aggregated rating of each market segment. [ABSTRACT FROM AUTHOR]

Published
2020
Full Text
View/download PDF

Catalog

Books, media, physical & digital resources
See catalog results