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Acquiescent (ARS) and extreme response styles (ERS) can have detrimental effects on survey data and, for unknown reasons, are more frequently used by Latino than non-Latino white respondents. This exploratory study examined the influence of culture on these response styles by investigating their associations with individual-level cultural factors and ARS and ERS among 1,296 Mexican American, Puerto Rican, and Cuban American telephone survey respondents. Principal components representing stronger endorsement of marianismo / machismo and social attentiveness (simpatía, personalismo, respect for elders, value for sincerity, collectivism, individualism) were associated with higher ARS and ERS, while higher trust in strangers and more limited health literacy were associated with lower ERS. Findings from this study will enable survey designers to better anticipate ARS and ERS in surveys with Latino populations and, in turn, guide the selection of data collection and analysis methods to mitigate measurement error in the presence of these response styles. [ABSTRACT FROM AUTHOR]

Additional research is needed to guide the design of narratives for use in practice-oriented, naturalistic settings to maximize health behavior change, particularly among populations affected by health disparities. This mixed-methods study explored the influence of cultural tailoring and emotional arousal on identification and message recall in narratives promoting childhood obesity prevention among 40 Mexican American mothers. Participants were also asked about narrative exposure, narrative preferences, and beliefs about the purpose of a story. Participants were randomly assigned to listen to two stories: (a) a story tailored on noncultural or cultural variables, and (b) a story designed to enhance or minimize emotional arousal. Participants reported high engagement and identification with all stories. Participants generally envisioned protagonists as Latina, despite limited cues, and identified with protagonists in four ways: sharing personal characteristics; having similar thoughts and feelings; engaging in similar actions; and experiencing similar situations. Mothers were most interested in narratives that helped them to improve their lives. Findings from this study yield several hypotheses for consideration in future study, including ways in which story setting and message enactment may moderate message recall. [ABSTRACT FROM AUTHOR]