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Television has become a scapegoat for all sorts of societal and cultural ills. Critics blame television for everything from obesity to the murder rate. While television is easy to criticize, and much of the criticism is justified, we also need to keep in mind that television benefits society in many important ways. This paper aims to find the answer to a few issues: What is the real nature of television, and what is its place into the contemporary society and culture? What is the impact of television on people and how can the effects of television be disentangled from all others? [ABSTRACT FROM AUTHOR]

Globalization is an issue extensively discussed in recent years, many researchers bringing out all the harmful effects this phenomenon can have - especially the danger of cultural uniformity. In a provocative rethinking of the medium and its ensuring effects this scientific approach argues that we have misunderstood television and have thus contributed to a distorted view of art and culture in the 20th century. This paper aims to find the answer to a few issues: Is culture a priority for television? What is the impact of the televisual globalization? [ABSTRACT FROM AUTHOR]

What is the real nature of television, and what is its place into the contemporary society and culture? Globalization is an issue extensively discussed in recent years, many researchers bringing out all the harmful effects this phenomenon can have - especially the danger of cultural uniformity. In a provocative rethinking of the medium and its ensuring effects this scientific approach argues that we have misunderstood television and have thus contributed to a distorted view of art and culture in the 20th century. Television has become a scapegoat for all sorts of societal and cultural ills. This paper aims to find the answer to a few issues: Is culture a priority for television? What is the impact of television and what are the possible consequences of the televisual globalization? [ABSTRACT FROM AUTHOR]