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[ES] El objetivo principal de este trabajo fin de máster es analizar cómo los aspectos multiculturales pueden influir en los resultados de la dirección de un proyecto. Para ello se elaborará una propuesta de matriz de correlación que conecte el éxito del proyecto con la perspectiva multicultural, que será contrastada en 4 casos de estudio en los que participó directamente la autora de la tesina, quien ha tenido la oportunidad de trabajar en proyectos internacionales de arquitectura con actores alemanes, franceses, españoles y chinos. La primera fase del trabajo será revisar la bibliografía de factores críticos de éxito para tratar de interconectarlos con las partes implicadas o stakeholders, que posteriormente se analizarán desde la perspectiva multicultural. Seguidamente se analizan diferentes modelos de interpretación de los factores de multiculturalidad, seleccionando como más completo y adecuado el modelo de seis dimensiones de G. Hofstede, que además permite un tratamiento semicuantitativo. Tras ello se propondrá la construcción de una matriz de correlación entre factores críticos de éxito y dimensiones culturales, analizando cómo cada factor crítico de éxito es influido por las seis dimensiones de Hosfstede. Así mismo de discute cómo el entorno cultural de los diferentes grupos de stakeholders de un proyecto influye en la relevancia que toman los distintos factores críticos, para detectar los puntos de confluencia, los posibles conflictos, y evaluar las diferentes percepciones del éxito del proyecto de los diferentes actores. Finalmente la matriz, y su interpretación gráfica derivada, se aplicará a 4 proyectos internacionales de arquitectura, en los que se analizará los aspectos generadores de diferencia o conflicto intercultural y se relacionará con el desarrollo de cada uno de los proyectos, tras lo que se elaborarán unas conclusiones generales al modelo presentado., [EN] The main objective of this master's degree project is to analyze how multicultural aspects can influence the results of the Project Management. For that , the proposal is a correlation matrix that will connect the project success with the multicultural perspective, this matrix will be pro-ved in 4 cases of study in which the author of the master¿s degree project has directly partici-pated, she has had the opportunity to work on international architectural projects with German, French, Spanish and Chinese actors. The first phase of the work will be the bibliography review of critical success factors to connect them with the stakeholders, which will subsequently be analyzed from a multicultural perspec-tive. Next, the análisis of different interpretation models of multiculturality factors, selecting as the most complete and appropriate the six-dimensional model of G. Hofstede, which also allows a semi-quantitative treatment. After this, will be proposed the construction of a correlation matrix between critical success factors and cultural dimensions, analyzing how each critical success factor is influenced by the six cultural dimensions. It also discusses how the cultural environment of the different groups of stakeholders in a project influences the relevance of the different critical factors, to detect confluence points, possible conflicts, and evaluate the different success perceptions of the project regarding to the different actors. Finally, the matrix and its graphic interpretation, will be applied to 4 international projects of architecture, in which the aspects of difference or intercultural conflict will be analyzed and will be related to the development of each one of them, after that will be elaborated a general con-clusión about the presented model.

Introduction. The aim of the research is to analyse and compare visual identity elements of Croatian academic Websites with ones of European countries using Hofstede's model of cultural dimensions. The purpose of the research is to point to the influence a culture has on the design of Websites. Method. Graphical elements of university home pages from Croatia and a sample of 10 European countries are compared using the visual content analysis method. Element frequency scores were correlated with indexes from Hofstede's Model of National Culture and interpreted on the basis of the existing literature using analysis of variance, independent T-test and chi- squared test. Analysis. Both quantitative (using SPSS) and qualitative analyses (with the custom-created Web application) were carried out on the data (1, 017 Websites). Results. Many graphic elements of visual identity are common among the academic Web pages in Croatia and Europe. In a comparison of Web pages' cultural characteristics and G. Hofstede's model between Croatia and other countries, results show a statistically significant correlation through all the dimensions between the countries, depending on each visual graphic element. Conclusions. Research results contribute to the body of theoretical and practical knowledge of visual communication. They also shed light on the influence of culture on visual communication in general and argue in favour of the fact that a visual communication, in order to be effective and informative, has to take into account underlying cultural and social premises that will influence creation and interpretation of Websites.

The present study focuses on the investigation and amplification of existing information regarding the field of culture and its current theories and research on the elements that make it up and the differences between cultures, focusing on the analysis and comparison between cultures through the use of different theories present in the field of intercultural communication. From the hand of the theorists Geert Hofstede and Gerhard Maletzke and their theories about the dimensions and cultural characteristics, respectively, complementing this with additional information that allows us to understand, relate and observe these theories with clarity, we intend to give the reader a general idea of the composition of cultures and the elements that differentiate them and make them unique, as well as finding those elements that unite them. The theoretical study will be complemented by a comparative analysis of the differences between the Mediterranean and the German cultures, using the theories mentioned above, initially through the data obtained and published by Hofstede and later making use of Maletzke's theory on cultural characteristics to present a broad and deep comparison between both cultures, in the analysis of the film "My great Italian wedding", of original name "Maria, ihm schmeckt's nicht!"., Departamento de Filología Francesa y Alemana, Grado en Lenguas Modernas y sus Literaturas

This diploma thesis applies the theory of cultural differences in the web environment. Several dozens of selected websites from various national cultures are evaluated and analyzed. Differences in the web design and marketing communication are studied depending on the culture. The evaluation is based on cultural models of social psychologist Geert Hofstede and anthropologist Edward T. Hall. Research sites are selected from nine cultural clusters according to the Inglehart-Welzel cultural map, based on the World Values Survey data. Other site surveyed includes the world's largem producers in the industry. The authors of this study build on and developed work of Aaron Marcus and Emilie Gould in the web design of Cross-Cultural Strategies for Web Design (Armando Calabrese et al., 2012). The objective of this diploma thesis is to analyze whether cultural differences are manifested on a selected group of websites.

The main focus of this thesis is on the cultural standards between the Italians and the Czechs in study and work enviroment. The aim of this thesis is to identify Czech cultural standards from the perspective of the Italians who studied or worked in the Czech Republic. For this purpose, the method of critical incidents which is based on qualitative interviews with Italian respondents was used. The thesis examines the existence of cultural differences between the Czech and Italian study and work enviroment as well a the existence of cultural differences between Italian and Czech culture, particularly in relationship between student and professor and between employee and employer. Besides the research itself, the thesis deals also with the topic of culture, importance of intercultural communication and cultural dimensions and standards. The thesis deals also with the socio - economic analysis of the Czech Republic. At the end of the thesis there are mentioned recommendations for the Italians and the Czechs to facilitate their mutual cooperation in study and work enviroment.

The diploma thesis is focused on identification and mutual comparison of Czech-British and Slovak-British cultural standards at work environment. The main goal of the thesis is to define British cultural standards from both sides, from the Czech one and the Slovak one, and then to compare, whether the information from qualitative research corresponds with theoretical assumptions. The next goal is to find out how much different is the view on this topic from the Czech and from the Slovak perspective, if it is different. At the end of the thesis will be proposed a few suggestions, how Czech and Slovak should prepare for a longer staying in the United Kingdom in order to avoid possible cultural misunderstandings.

The main goal of the thesis is to analyze trade relations between the Czech republic and Switzerland. The thesis also includes analysis of the Swiss attitude towards the European union and presents cultural and trade specifics of Switzerland. The first chapter characterizes Switzerland in general and economically. The second chapter deals with bilateral relations between Switzerland and the European union. The third chapter describes trade relations between Switzerland and the Czech republic, the development of the trade balance between these two countries and possible development of their trade relations in the future. The fourth chapter is divided into a theoretical and a practical part. The theoretical section is based on the concept of cultural dimensions introduced by Geert Hofstede and Gert Jan Hofstede and compares the Swiss and the Czech culture. The practical section is focused on the Czech view of business negotiations with the Swiss and contains evaluation of questionnaires that were filled in by Czech employees who cooperate with the Swiss on a daily basis.

Nowadays, most of the countries in the world are getting more and more dependent on each other, both politically and economically. Along with that, cultural clash comes inevitably influencing are private lives and working environment. Multinational companies get the opportunity of using the potential of diverse cultural environment which is challenging the managers, and other employees, to increase their competencies. The goal of this thesis is to identify the Indian cultural standards from the Czech point of view and the Czech ones from the Indian point of view. The theory of the thesis is based on cultural models by Geert Hofstede and Fons Trompenaars. The cultural standards are being identified by using the method of critical incidents where the selected respondents are being interviewed. The thesis analyses at which aspects the two examined cultures differ the most and how it influences the working environment and performance. The research results are compared to other theoretical models and the thesis provides recommendations on how to work with the identified standards in order to make the Indian-Czech cooperation as efficient as possible.

The primary focus of this bachelor thesis is to reveal cultural standards that exist in the eyes of Czechs who have had a working experience with the Vietnamese and in the eyes of Vietnamese who have had a working experience with Czechs. First the thesis starts off with a definition of culture alone cultural dimensions according to Geert Hofstede Fons Trompenaars and Edward T. Hall and lastly cultural standards according to Alexander Thomas are covered. The explanation of geographical and historical aspects which influenced the Czech culture and both geographical and historical aspects which influenced the Vietnamese culture is following. Furthermore the history of the Czech Vietnamese relations as well as the development of this relationship is described. Afterwards there is a description of the five Vietnamese cultural standards derived from the interviews conducted with the Czechs and three Czech cultural standards derived from interviews conducted with the Vietnamese. The thesis concludes with suggestions for smoother communication and interaction between people from the two different countries and cultures.

This diploma thesis is focused on Czech-Scottish cultural standards at work environment. The main aim is to define Scottish cultural standards at work environment from the Czech point of view and to compare them with the theory. The thesis begins with the definition of culture, cultural dimensions introduced by G. Hofstede, F. Trompenaars and E. T. Hall and cultural standards by A. Thomas. It continues to the description of Scotland with its geography, history, language, economic situation and various systems in the society, such as the legal system, educational system, health care system, a role of the family and religion. Further, Scottish national identity, key values and traditions are identified and there are added some information about work in Scotland. The thesis then leads us onwards to the determination of eight cultural standards at work environment and six cultural standards connected with the daily life in Scotland based on the qualitative research. The standards concerning work environment are further compared with the theory. At the end of the thesis, there are provided some recommendations for Czechs who are going to work with Scots.

The aim of the thesis is to identify and evaluate Czech cultural standards from the perspective of Canadian exchange students and Canadian cultural standards from the perspective of Czech exchange students, using the method of cultural standards, which is based on qualitative research through in-depth interviews form. Individual goals of the thesis include comparison of the results with theoretical research and analysis of historical and socio-economic impacts on Canadian culture. In conclusion, the author proposes recommendations for the Czechs and especially the future Czech students who plan to study in Canada.

The aim of this thesis is to identify and more closely analyse Italian cultural standards, specifically from the perspective of Czechs and Slovaks, who came to a closer and more extended contact with the Italian culture. Identification of these standards was based on in-depth personal interviews and the theoretical part of this thesis. This part is focused on terms such as culture, intercultural communication, culture shock, cultural dimensions and standards. The practical part of this work is dedicated to the research itself and its evaluation as well as Italy per se, its history, culture, economy or demography. This work can also serve anyone in closer personal of professional contact with this culture.

The subject of this diploma thesis is the foreign policy of Japan in the period since the Second World War to the present and its cultural and historical determinants. The aim of the thesis is to identify fundamental cultural and historical factors reflected in Japan's foreign policy and in its behaviour in international relations. The thesis comprises analysis of history, culture and foreign policy of Japan and the connections between them. The thesis is divided into five chapters. The first chapter is focused on the history of Japan. The second chapter concerns Japanese culture and its specifics. The third chapter characterizes Japanese culture using cultural dimensions models by Geert Hofstede and Fons Trompenaars. The fourth chapter focuses on the analysis of Japanese foreign policy. The final chapter attempts to identify the major cultural and historical determinants of Japanese foreign policy.

Nowadays the world is becoming increasingly economically connected, and cultural diversity of employees is gaining importance as a crucial competitive advantage. Cross-cultural communication ability is becoming a key management skill in multinational firms and is equally important for other employees who are exposed to other cultures in the workplace. This work mainly focuses on cultural specifics of management in multinational firms. The goal of this thesis is to discover how different national cultures influence management of people, particularly work relationships, management tools and organization structures. The author discovers this through cultural dimensions that she updates for the Czech Republic and Slovakia for her work using methodology of Fons Trompenaars. The author tests three hypotheses: about the development of preferences of cultural dimensions in time, differences in preferences of cultural dimensions of Czechs and Slovaks and differences in preferences of cultural dimensions based on people's gender, age and the number of years spent abroad. The work also presents mapping of changes of attitudes in specific work and personal situations of Czechs and Slovaks over a period of time. The work additionally analyzes the influence of economic factors on work attitudes and preferences of cultural dimensions and identifies areas of potential conflicts between the cultures of Czechs and Slovaks in the workplace. It also compares results with other researches about cultural dimensions and cultural standards. The work concludes by presenting culturally specific recommendations for management of Czechs and Slovaks.