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This study examines the effects of inductively versus deductively organized product descriptions on Chinese and Western readers. It uses a 2 × 3 experimental design with text structure (inductive versus deductive) and cultural background (Chinese living in China, Chinese living in the Netherlands, and Westerners) as independent variables and recall, reading time, and readers' opinions as dependent variables. Participants read a product description that explained two refrigerator types and then recommended which one to purchase. The results showed that Chinese readers rated readability and persuasiveness higher when the text was structured inductively whereas Western readers rated these aspects equally high for the inductively and deductively structured text. The results suggest that culturally preferred organizing principles do not affect readers' ability to read and understand texts but that these principles might affect their opinions about the texts. [ABSTRACT FROM AUTHOR]

Research problem: Cultural differences may be increasingly important in technical communication. Research is needed to investigate differences in document design practices and user preferences. This study examines cultural differences between Chinese and Western manuals for household appliances. Literature review: Earlier studies identified a wide range of possible differences between Chinese and Western documents, but the findings are not consistent and do not provide more generic perspectives on cultural differences. Possible reasons are the diversity of the documents used, the rather informal research designs, and relatively small sample sizes. Research question: To what extent and how do Chinese and Western manuals for household appliances differ from each other in terms of content, structure, and use of visuals? Methodology: To overcome these shortcomings, a quantitative content analysis was conducted, comparing 50 Chinese manuals and 50 Western manuals for household appliances. The coding scheme was based on earlier research findings and focused on content, structure, and the use of visuals. Results and conclusions: The results show that the content of Chinese manuals is less strictly confined to the function of user support than that of Western manuals. Compared to Western manuals, the structure of Chinese manuals appears to be fuzzier and less rigid. Regarding visuals, Chinese manuals contain more non-instrumental, entertaining illustrations than Western manuals. Underlying these differences is a more general distinction between highly instrumental Western manuals and more flexible Chinese manuals. These differences seem to point to two cultural dimensions: holistic versus analytic thinking and analog versus digital cultures. [ABSTRACT FROM AUTHOR]

Research shows that Western and Chinese user instructions use visuals differently. Two basic tendencies may be discerned: Chinese manuals place more emphasis on visuals and their selection of visuals is less strictly confined to usability related functionality. This study investigates whether such cultural differences correspond to user preferences. Three hypotheses were tested: (a) Chinese users value pictures more than Western users; (b) Chinese users appreciate diverting, cartoon-like pictures more than Western users; and (c) Western users appreciate strictly instrumental pictures more than Chinese users. To test these hypotheses, a quasi-experiment (N = 158) was conducted with cultural background as independent variable and appreciation for pictures as dependent variable. All participants rated 15 pictures, which were presented in the context of user instructions. All three hypotheses were confirmed. Cultural differences regarding the use of visuals should therefore be taken into account when localizing Western manuals for the Chinese market, or vice versa. [ABSTRACT FROM AUTHOR]

Purpose: Although various researchers have paid attention to differences in the way Chinese and Western documents are structured, only few have investigated how Chinese and Western users differ in their way of using instructions. This study experimentally investigates the effects Chinese and Western manual structures have on Chinese and Western users, in terms of task performance, user satisfaction, and information selection. Method: A 3x2 randomized experiment (N = 127) was conducted, with participants' cultural background (Chinese living in China, Chinese living in the Netherlands, and Westerners) and manual structure (Chinese versus Western) as independent variables and task performance, user satisfaction, and information selection as dependent variables. Supported by a manual, participants performed tasks with Excel and afterwards filled out a satisfaction questionnaire. To investigate information selection, eye-tracking data were collected. Results: Regarding task performance and user satisfaction, no significant main and interaction effects were found. Regarding information selection, our research confirmed some of the hypothesized differences between Chinese and Western users: Chinese users pay less attention to structuring elements (table of contents and headings) and more attention to visuals. Conclusion: Our findings suggest that cultural adaptations of the structure of manuals do not really matter: Chinese and Western users perform equally well and have similar satisfaction scores with Western and Chinese manual structures. Paradoxically, the differences found in users' information selection behaviors provided some support for the differences in document design practices. However, users of both cultures appear to be sufficiently flexible in using instructions that are not culturally adapted. [ABSTRACT FROM AUTHOR]

Purpose: Research shows that Western and Chinese technical communicators structure their documents in different ways. The research reported in this article is a first attempt to systematically explore the effects cultural adaptations of user instructions have on users. Specifically, we investigate whether Western (from Europe and North America) and Chinese (from the People's Republic of China) users would benefit from a document structure that is theoretically assumed to reflect their cultural preferences. Method: Using the SDLT rados Studio 2014 translation software package, a 2x2 experiment (N=80) was conducted with manual structure (Western versus Chinese) and cultural background (Western versus Chinese) as independent variables. The Chinese and Western manual structures were based on the literature on cultural differences between Western and Chinese technical communication. Dependent variables were task performance, knowledge, and appreciation of the software and the user instructions. Results: Contrary to our expectations, no significant differences were found between the conditions. Both Western and Chinese participants performed equally well and were equally appreciative when using the Western and Chinese manual structure. Conclusion: The results of our study raise questions about the validity and/or the relevance of the current insights regarding cultural differences in the structures of user instructions. Cultural differences found in content analytic research may reflect the habits of technical communicators rather than the preferences of users. However, caution is needed in interpreting our findings, as our research experiences also raised a number of methodological issues that must be addressed in future research. [ABSTRACT FROM AUTHOR]